Quote:
People who watch television shows online do so in addition to watching them on broadcast networks, a study by Magid Media Labs for CBS Interactive suggests. The study appears to dispel concerns that online viewing may cannibalize the television audience. In fact, 35 percent of those surveyed appear to use the Internet as a means of checking out shows that they have not seen before and are therefore likely to view them on TV as a result of such exposure. In a statement, David Botkin, head of audience research for CBS Interactive, said that the Magid report confirms what the network had already suspected -- that "online viewing is complementary to broadcast viewing, so making our programming more accessible to people drives awareness, interest and ratings." Meanwhile, a separate study by Jupiter Research has found that "serious sports fans" represent 19 percent of online users, who tend to "spend more time online, watch more video online, and shop more online."
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http://www.imdb.com/news/ni0265193/
i suspect that if you did the same study with music you would find the same thing.
torrents have replaced the radio not purchases of cd. someone tells me i should check out song, i don't spend time sitting in front of the radio hoping they will play that song i just hop online and download the song. (which supreme court of canada says i can legally do because of the piracy tax i pay). If i like the songs i buy the album for my collection, becuase the mp3 quality may be good enough for my ipod it is not good enough when i play it on my real home system.