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It is a good idea in some ways, but from the way I read that article, it looks like it's a voluntary program which means the chargeback jockeys won't use it. So I don't see how it's going to help us much, and it may hurt us because adding anything else to the signup process just means some people won't make it through.
I mean, some guy surfing at three in the morning after a few drinks ...he is likely to not remember his nifty new pin, right?
Brutal
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