Why apple products turned the most desired gadgets at all? it have something to do with the design you can be sure. And it's not just the product elegance itself, but the interface design, that in much have to do with the websites people buy.
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It's very important to remember that design have to do, inside the web, much to do with many things, as navigation, sinaletics, interface use, information display, and off course, Joy.
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Who don't want to have a cool interface for his product? Who don't prefer to navigate in a environment that is more clever, more quick, more interesting? If you think that just the inovative "content" that apple deliver, or just the product promise do everything, than sounds like " just the content is important". But for me, the design make part of the whole thing itself, and many people will buy something because of how it looks like (between other benefits) for sure. ;)
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Good question man!
