|
Well first off, as it's been said before, navigation being laid out well is super important, both logically and aesthetically. What a lot of people don't realize is that psychologically, people will like content better if they like the package it's wrapped in. Retailers have known this well...forever, hence the reason for pretty frilly packaging on crap items. And the worst part is, it WORKS, the "packaging" can have a sub-conscious effect on how a consumer perceives the product. Having a nice, clean, SIMPLE design is best.... then it works to accent and highlight the content without taking focus away from it and eliciting emotional response in a negative way to it.
|