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I would change from the generic WP theme into one of their others (under PRESENTATION), remove 'Just Another Word Press Blog' (under MANAGE) and add a couple of sponsor banners. (PRESENTATION>OPTIONS>WIDGETS>TEXT).
I'm sure someone who knows more about catagories than I do will be along to help you out on that part.
It should look good with some fine-tuning. Best of luck.
Michael
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