Quote:
Originally Posted by Chief
On a side note though they have indicated some divergence from the simple model though with https://youtube.com/ytscreeningroom. I wouldn't be surprised again if those videos showing pre-rolls also run in higher quality, and at a larger size like the screening room vids. It might be a further way to break it to the community without too much fuss. |
Seems like it was, is and will be content vs. videosharing.
I suppose the content is what keeps millions coming back regularly to youtube, where do we go if we want to have a flashback on a fav band or comedy or something - youtube, it's not like I want to check if Joe from Arkansas didn't added a new video of how he rocks his lawn mover.
Of course there is the viral potential, where you can submit your own video and then bug and share with 100 friends, that's a great supplement that will get (or rather got) new people to the site and creating their own profiles, but what will keep them coming back regularly is the content with media power.
Seems they've built millions of returning audience on the content they haven't had rights to air and now need to find a way how to keep it interesting enough to keep them, or better to keep those who can be monetized.