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This is a brilliant political move if you think about it. For around 30+ years the Republicans have really been the "religous" party in America. They have had the backing of the religious right and have used that backing to win a lot of elections. This year the religious right is starting to splinter and pull away. They are starting to see that they have been used. These religious groups are not that impressed with McCain so they may no vote for him. Obama is moving in and trying to get their votes. If he can only take away a small number of them it will really help him.
Obama is also going into some southern states and going after them. He is attacking the republican stronghold areas and will force McCain to use time and money to defend what normally had been republican strongholds. It's brilliant politically, but it could be troubling if he gets elected and then lets them dictate to him.
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