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What exactly do you need to know?
You have what looks like a two collumn theme. In wordpress... Depending on what version your using....
Click on presentation, then widgets.....
-- Or --
Click on design, then widgets....
In this screen you can quickly add html code to the side bars.
Currently it looks like you have a widget called "affiliates". Why? We don't call programs "affiliates" when dealing directly with the surfer. Call them "favorite sites" or something.
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