Originally Posted by Shap

We generally go to two shows a year. We aren't big show people. I find it's not so much about ROI as much as it is face time. We have a company image we like to maintain and every show we go to helps that. I find going to shows helps us strengthen and enhance our business relationships more than anything.

I went to a mainstream internet advertising conference that blew away any of our shows. I learned more in 5 hours at that conference than any of our shows could have ever offered. The adult shows are all parties and bs fluff. The only reason anybody goes is because it's a common gathering spot. The shows themselves have absolutely no value. Their value is gathering people.