Quote:
Originally Posted by The Ghost
They have a very powerful brand. I don't drink their coffee but have respect for how they've built an empire from an everyday product. They're made it more than the product, it's an experience and status.
Amazing for something as simple as coffee  |
You have a point. It is so popular because of it's name. People wanna drink it for the same reason they wanna wear designer clothing. When it comes down to it, coffee is coffee and jeans are jeans.