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I have to wonder how much of this is the slowing economy and how much of it is just that there are too many starbucks. Two years ago the town I live in had zero starbucks. Now there are four of them. Two are in grocery stores, there is one in the parking lot of a grocery store that has a starbucks inside it and the other is in the middle of town. I live in a smaller town and I doubt there are enough people to really support 4 starbucks plus the other 3 coffee places that have opened in the last few years. When I drive by them I never see anyone in them and when I go into the store I rarely see anyone at the counter getting something.
So I think some of this is just overestimating how many stores they really needed.
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