Quote:
Originally posted by SEGuru
Today though, SEO is evolving to more of a CSO (click stream optimization). Same principles yet applied to a variety of click streams for overall optimization while maximizing ROI.
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Right on! Sounds like what I've been doing a lot lately over here, calculating probability of a conversion based on source, keyword and then presenting the sales pitch accordingly. I've been experimenting a lot lately with extremely targetted ad-copies and even trying a little bit with targetted exits and it's doing quite well. Next step, Geo-targetting. I'll be talking to you sweetums in Phoenix about that, say the usual, 4AM in the hottubs?
WG