Free trade scripts - the real cost
There are a lot of people out there using free trade scripts, and it often seems like they have no idea whatsoever how much traffic it actually cost.
Here's an example:
Some trade scripts take 2% of your clicks. Now, the first thing you need to realize is that that's most often 2% of your <b>total</b> clicks. Say you send two thirds of your traffic to galleries, and one third to your trades, on a small tgp with 12500 hits a day and 30000 clicks a day of which 10000 to trades that would be 600 clicks, not the 200 some think it is.
Now, clicks produce traffic, and traffic produces clicks, etc. Let's say you have 240% total prod (80% prod to trades), and a 90% return ratio from your trades. For every 100 clicks you send to a trade, you then get 90 visitors back, and those produce 72 clicks to your trades.
Let's see what happens if you don't waste 600 clicks a day on your "free" trade script with stats like these (hits/clicks to trade ratio 80%, 90% return ratio) but instead send them to your own trades:
600 clicks get send away, those would have returned
540 hits, those would have produced
432 clicks, those would have returned
388.8 hits, those would have produced
311.04 clicks, those would have returned
279.936 hits... (etc etc etc)
In the end, this 12.5k a day tgp would have gotten 1540 extra hits a day with a different trading script.
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