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:
Why do sponsors display URL on banners?
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03-04-2003, 06:42 AM
gothweb
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Join Date: Jun 2002
Location: Back in the USSA
Posts: 8,849
It's all about branding, and memory. Type-ins come from people who remember your URL, not your site name. These are people who aren't clicking anyhow, and will visit long later. I doubt it costs you many signups.
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