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Very true. I'm just saying that I've seen banners being used on programs they were not intended for. And content, yes it is part of the bullshit that comes along with producing any work that is consumable.
Personally though I think as far as banners go the branding angle is the strongest point. IMHO. The same way that Coke & Pepsi put their names one anything they can throw money at. It's in your face marketing and it works if you have the money. Or in the case where like Brett said people use banners without a refer code on it.
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