Originally Posted by marketsmart

well, then you need to find out what the goals of the sponsor are.. do they want a heavily attended show or a smaller group of people that actually do a lot of business.

if it were me, i would rather take a budget of say $500,000 (which is what would be needed to do what you are saying this sponsor will do to subsidize) and have a red carpet event for webmasters and companies that can actually produce a larger ROI over the long run..

what's the point of having a ton of free loading webmasters at a show that can send less than 100 joins a month...