Originally Posted by Matt 26z

I don't know if that's how they SHOULD be run. Nobody knows that yet. We need to see more innovative tube sites out there to get a handle on what works best. However, given the bandwidth costs of running such sites, the bar of entry is a lot higher than TGP's were. So innovation right now is depending on a handful of people, and not much is happening as a result.

What we will probably see are tube site owners (and especially those who want to run tube sites) demanding that sponsors host the videos on their own servers and eat the bandwidth costs. Then with many more webmasters involved and tube sites around every corner, we'll see things become much more refined.