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Depends on the individual your buying from.
For example: I had the GirlsGoneWild banner in my sig and i was refeering a lot of webmasters to it, so i made a good dollar from and iam still making of it. I woudnt sell mine cheaper as what i have made so far just from referals.
People who post a lot (like me) get a serious amount of page impressions per day, so the sig space your buying gets seen xxx - xx,xxx times a day.
From someone unknown who doesnt post more then 10 posts a week, the sig is mostly useless. But when someone like SHAP or JUICY would sell his sig, its a different game. I think you get the point...
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Read TOS for signature rules
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