dixgalore
First your site needs a redesign bad. What's the site about?
If it's link list then set it up like a link list. Lose the black background also. Lighter colors sale better.
I really don't see your site offering much to make the surfer want to bookmark it.
Most of your links go to sponsors. You need some kind of content for the surfer, either pics or links to real sites.
You can boost you traffic by submitting to link list like Green Guy's
http://link-a-rama.com
There are many other site that you can submit your site to.
Submit your site to the search engines.
Trade links with sites like yours.
This is just the normal stuff that needs to be done on a daily bases.
Traffic doesn't come over night. You didn't say how long the site has been open. I'm going to assume not very long.
I think you just need to work the plan and do a redesign.
Hope this helps
Oz