Quote:
Originally Posted by AlmightyJim
It seems like the majority of this discussion focuses on B2C branding when in fact I believe that in this industry B2B branding is actually more important from a building a business standpoint.
Who thinks that B2B vs. B2C require two different branding strategies and if so what are the main differences?
Our primary focus in this industry is and will continue to be B2B branding.
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Yes it does only touch on the B2C area but I do think that one effects the other. Most smart affiliates look for the company with quality product so the consumer brand bleeds over to the affiliate. But you are absolutely right that branding your program B2B might even be more important than your B2C efforts, especially in the early stages.