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Originally Posted by Paul Markham
This is a very interesting thread and brings up lots of points and questions.
A) Would it be affiliates, sponsors or surfers doing the distribution?
Problem with affiliates is they will need a site to get the type in traffic and most will not be able to do this. Sponsors may find it too costly employing people to sit and flood Torrents might work. So letting surfers do the the work for you, which is the model in the presentation. Putting ads into scenes in your members area so they can flood Torrents with it. Might not work. Or giving it away for free for anyone to grab, again some work needed here.
This is how I see it working.
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this is where white label sponsors work to your advantage. Instead of finding someone to place sex toys in your video, you could find a whitelabel sponsor for sex toys, buy a good sex toy domain, and pretend as if you bought the sex toys from "your site"
package the sex toy is a box
and intergrate the mention of the site in the story line
ie
hey honey we got a new package,
oh you got to see this
open up the box
use toy
make sure the box is placed in the background with the website logo showing so that the video is continuely branded.
sales will come in so the single production will produce a regular income stream
BUT EVEN MORE IMPORTANT
you will get hard numbers to show to future sponsors
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A) You have to have a product that is good enough to make people look and then want to pay to see more. If you're in mainstream niches a product that's different from the other 99% of sites in your niche. It's no good putting up what most of us have, yes including me. Well actually not I do have a product that is different. ;)
The examples the presenter used were scenes that are worth going to view a whole series of, for free, and or worth putting products into it. You have to break the mold and stop producing content that most people with a naked girl and a camera can shoot. Or content shot on the 5 scenes in a day model. It needs to be porn that will hook people and not duplicated on 500 other sites. Party Hardcore and Big Sister are examples. Also some live shows and not the bored teen from Ukraine type live show either. It has to be of the level of the Starship Galactica and Doctor Who are in their market to get surfers to come and spend money.
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or provide a benefit that could not be digitally downloaded
battlestar galactica /dr who sell toys, live convention appearances, t-shirt, etc
porn sites could sell clothing, sex toys (branded -- see above), live chat with the featured pornstars, etc
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B) Product Placement is an idea. But again not on the porn we mostly produce today. AFF are not going to be spending a lot of money to have a girl meets boy scene after surfing their site. So unless you can produce porn of the level of Desperate Housewives few will give you money to put their product in it. I'm sure Vivid, Wicked, Playboy and the like have been down this route. Or looked down it.
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you need to think outside the box, whitelabel is the way to go first again
i can bet that if you come up with the right story line
the right girl and not only would you get a one of payment but a stream of funding
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The examples given might fit the producers I just mentioned, but in all honesty I don't think it fits the rest of us. We have produced a product for a decade that is to fill shelves or sites. It's perceived value with the consumer is so low he is not willing to pay for it if he can get it for free. And a months membership he can't get for free on a Torrent. He can get loads of free 2 to 20 minutes films but not a months membership to one site. Think about that one before you flame it. Your surfers are thinking about it.
It has made me think and I'm about to go and put some things into action.
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digital redistribution is being devalued, content creation is not.
remember tv shows and the porn industry share one very important thing
the actual producers of the content get very small percentage of the revenue generation of the distribution
watch piracy is good to see the differences between the cost of liciencing and advertising revenue cost
look at the piracy round table to see the difference between the production cost (30k) vs lost sales revenue (1M).
most of the money you guys are talking about protecting is DISTRIBUTION income, not content production income.
IF a company can pay a content producer to feature their product so they will get type in for less money than they would pay to buy feeder traffic from choker then they will buy a product placement.
IF not they will not
If you expect to recover the 1M then there is no way it is going to happen
If you are trying to recover the 30k it not only very possible but very likely to happen.