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Porn is said to be recession resistant to a large degree. It has also been said your income is directly proportional to the value you add.
Deductively, the people who's sales are going down are providing less value than they used to. This can be interpreted multiple ways.
1) Other people are providing more value. There is a large degree of truth to the bitching and moaning about tubes sites. However, there isn't anything you can do to make them go away so learn why people like them (really give it some thought and don't just say because it's free). Also, mega sites like videobox are providing so much value even the largest programs can't compete with them. Then there are also the clip4sales with amateur producer content. Just a few things to consider.
2) There's more competition. Porn is becoming increasingly saturated. Nobody is doing anything new. I'm not referring content, I'm more referring to business models here. Read the book Purple Cow.
3) Your offerings grow increasingly out of touch with the demands of consumers. This could be a combination of customer demand changing or simply producers shooting stuff that customers don't care for. I think it's more the latter. How many shooters actually watch porn on a personal level? Shooters are motivated to get more work they are "playing it safe" and have come up with their own rules of what is correct. As a consequence there isn't much variety to all the content out there. Everything is the same.
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