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From my experience in ppc marketing if a keyword is searched say 100,000 times, and you're the number 1 spot, don't expect more than 10% of those clicks to your listing. Then don't forget to account for multiple searches and the same user clicking through all pages of listings and whatever other reasons the numbers are skewed. Those volume estimation tools should be used for nothing more than a guage as to which keywords are more valuable than others, nothing more. The volumes are always off.
WG
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I play with Google.
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