|
I'd guess the actual loss is very very small. Internet shoppers have learned to have patience as opposed to instant gratification.
If a retail location has a problem that renders it closed, I'll go to another location to make my purchase. But amazon, I buy there quite often and would not bother to find another online retailer if they were down. I would assume the time taken to create a new account would be a waste of energy given amazon are normally up 24/7.
But now I start to qurstion my own assumption that the loss would be small. If regular customers like me, don't care to look elsewhere and will wait to spend money at a later date, how many possible customers like me have they lost. Its not the existing account holders, the buyers, the serious turnover they lost, its the possible new accounts they lost. The people who could spends billions in the future.
Wow downtime can be expensive.
|