Why affiliate programs should not be afraid of pay per click networks!
And why Pay Per Click is a good solution for both sides. Webmasters AND Sponsors...
When talking to affiliate programs, I can often feel that they see pay per click networks as pure competition and usually they are shy to put some money on the table to start some campaigns.
It's true that pay per click ads may replace their banners on webmaster's sites. But it's not necessarily a bad thing. Instead of a competitor, sponsors could look at PPC mainly as a technical platform.
A platform that can help them get only the traffic that works for them. The countries they can convert. The sites and niches that work with their products. Using some tracking tools to monitor the ROI in real-time.
If one sponsor can't convert for example European countries, others can. And the PPC network will show the best campaigns for each surfer. Everything will be monetized. Generating more revenue for the webmaster.
I think it's pretty hard for any affiliate program to compete with a solution that offer hundreds of campaigns in almost all countries, and paid CPC instead of a revenue share.
But at the end of the day, sponsors can get from PPC Networks the traffic that sell with their product, and reject the rest, that may work for others.
So if you are running an affiliate program, don't close the door to Pay Per Click, there is some business for you to make with networks that commit to help you reach your ROI goals.
And if you are a webmaster, you should really give it a try.
It was just my 2c for the day. Check my sig if any of this is interesting you. I'll be happy to have a chat with you ;)
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