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I think its because of all the people buying those HUGE monitors, by time you get a 24" or bigger monitor with you're mac you're most of the way to $1k... they have some seriously badass monitors but so are those dell ultrasharps.
People who buy macs care more about a quality display. equip them the same and the PC user will be happy with the $200 22" monitor. The mac guy most likely is willing to spend $600 on the MONITOR.
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