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Domain itself should be valued at historic cost, eg. the price you paid for it. The say it's like a building, how can you ever get an accurate "fair market value" for the cost of the building every year? If you never sold it that means you never realized gain therefore you can't recognize it. As far is the current worth of the domain name and the popularity of your site, there is no such thing as internally created goodwill so you can't include that either unless you, again, realized gain. Recurring members is just regular income.
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