Quote:
Originally Posted by Paul Markham
You can't use MacDonalds as an example of marketing working. They work because they dominate the supply. People have fewer options to choose from in that business than in ours. MacDonalds would never survive if there were 20 different burger bars selling a vastly superior product at a price the consumer is willing to pay.
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I have twenty different burger joints within walking distance that sells a better hamburger at the same price as McDonalds, yet McDonald's is still making bank.
I think your saying create a better product and do less marketing. But McDonald's puts out a crappy products and dominates in marketing - and that's why they make so much money.