Quote:
Originally Posted by Some Guy
The only problem with the market is that everybody and their cousin runs a fucking website these days, and most of them all suck. Too much out there to choose from now.
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Another nail gets hit squarely on the head.
In general I would agree with you, even in some small niches it's all cloned vanilla porn and the emphasis has to be on marketing. Too much to choose from and not enough reasons to choose any.
In general.
Yes Kane, people will buy if you give them enough good reasons and yes we have saturated the Net with porn sites and the industry with affiliates, which has led to most earning less. My solution is to think about the buyer first and the affiliate second. Not to ignore him completely, just not to put him at the front.
The customer is King and the person whispering in his ear the Queen. ;)
I also think Tube sites with legal content will take over from TGPs. The effect it has on sign ups will be small. The days are gone when a guy who needs 10 minutes will pay $30 for it. Generally speaking.
But here's the problem.
Quote:
1. An average site with average porn that has a good group of affiliates sending traffic. You make a profit of 20K per month. Your site converts pretty well and has average or slightly below average retention, but you make up for lower retention in volume. In a year you put 240K in your pocket. You continue to get affiliates and work on growing those numbers.
or
2. You focus on creating top notch, stunning content that blows people doors off. You don't worry about competing over affiliates, instead you market the site yourself. But you are just one person (or a small company of a couple of people) so after all the time you spend making the site amazing you don't have as much time to market it. You end up getting great signup ratios and above average retention and make 5K a month profit and put 60K in your pocket over a year. Your site is 10 times better than the other site, but you don't have the marketing team to get it out to the masses so you can't attract the traffic to really make it fly.
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1. How much money will it need to get a site that marketed by affiliates to profit by $20,000 a month? How much content, hosting, programming, etc. Then add marketing. This way the site owner might clear $3 to $6 a sign up. Discounting exceptions. That's 3,333 to 6,666 members signing up a month. Few sites or sponsors will do that with a bog standard site.
2. A top notch site that does not need heavy marketing. It will need 1,000 to 1,333 members a month if they market in house. But if they just stick an affiliate program on the side and give a little help and promote it a bit news travels fast. If the site is that good and converting well affiliates stay, they also tell others. That's the gravy.
The problem is creating the site with the porn that's going to separate you from the herd. Today separating from the herd is the essential ingredient.
