Quote:
Originally Posted by kane
I guess I don't fully agree with this thought process.
Which is better:
1. going out hitting the streets to find customers to come to your store.
or
2. going out and finding 10 people that will hit the streets for you and send customers to your store.
Your job should be making sure the store has something they want to buy and they are treated well when they get there.
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Agreed 100%. in fact 200%.
The problem is 2 fold. Having enough money to
making sure the store has something they want to buy and they are treated well after you have paid to find and keep the
10 people that will hit the streets for you.
At no time will I say you do not have to market a product. What I'm saying is you need to market a bad product twice as much as a good product.
Second point is knowing what the customers want when they arrive. There are some very skilled people running very good affiliate programs. Problem is they don't know as much about the customers needs in todays market. Yes some do.
I was approached recently by a big sponsor to discuss shooting porn that will sell and I feel retain. After giving him the quotes he said he can't afford it. On joins he can, but once 50% of his turnover goes on marketing he can't. So his next site will be bog standard and the same as 100 other sites.
Which leads us back to the problem
spunkmister raised. What's the point of policing content when it will not bring the surfer over to buy? If there is little difference between producers ABC blonde teen on a sofa porn and producer XYZ blonde teen on a sofa porn. Then why should the surfer rush over to spend money because ABC polices his content?
If you produce a product no different than 100 other people there's little point in protecting it. The free surfer will not rush over to you if he can get something else similar.