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1 reason the business is dying, well a couple of them. LOL
We have lost customers.
The reasons we have lost them are basically we have lost sight of what they need and focused more on what we need. Always bad when you sell a disposable product like porn.
This is a generalisation. So don't shoot it down because of exceptions.
Customers needs.
30 minutes to jerk off to porn that relates to his fantasy and stimulates him to achieve an orgasm. OK there are multiple ways to get to the end result and he might not need 30 minutes, but for everyone who needs 2 hours there are 100 who need 20 minutes. Some need it once a week and others need it twice a day.
Suppliers needs.
We need him to spend enough money to support the industry we have built to market the product. Which is fine until people start to supply him what he needs and take customers away. By not paying the huge marketing costs. The downside of this is these sites tend to be very poor both in quality of image, quality of porn, selection, length and a few other minor points.
If a free product competes with paid product it's no good pointing to the free product as an excuse for failure. They are competing with you for the business, they can profit from the business better then you. For instance if you run a Steak Restaurant selling prime steaks a MacDonalds is no competition. If you're selling burgers no better than MacDonalds and charging 5 times as much you're in trouble.
You can't use MacDonalds as an example of marketing working. They work because they dominate the supply. People have fewer options to choose from in that business than in ours. MacDonalds would never survive if there were 20 different burger bars selling a vastly superior product at a price the consumer is willing to pay.
And there is the key, we have to compete with the sites taking our customers away. But compete for the customer and not the affiliate sending him to us.
Got to go do some work and will return.
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