Quote:
Seth Godin
Purple Cow
All Marketers Are Liars
Survival Is Not Enough
Permission Marketing
Christopher Locke
Gonzo Marketing
Al and Laura Ries
The 22 Immutable Laws of Branding
The 11 Immutable Laws of Internet Branding
Mark Stevens
Your Marketing Sucks
Brad Keywell
Biz Dev 3.0
Mike P. McKeever
How to Write a Business Plan
Michael E. Gerber
The E-Myth Revisited
Peter F. Drucker
The Essential Drucker
|
I would recommend the long tail too.
But, here's my step 10.
READ A FUCKING BOOK. Can't find customers, THERE'S A FUCKING BOOK ON IT. MANY BOOKS, WHOLE SECTIONS OF BOOKS. Have you google'd the problem?
If you had to do a high school research paper on your company, could you cite anything? Could you make 20 pages about what the fuck it is that you are doing? If not, you are probably in real trouble.
READ FUCKING READ. This is an ok article, but it's a hack-job synopsis of what those authors said. Nothing against Kroy, but the authors he cited are phenominal writers, with good editors, that backed all of these points up with case-study. Get the books if you want the milk straight from the cow.