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This is reverse thinking: you need to know how you get your customers, THEN create a product for them. Doing it the other way around is unfortunately very common and hence why it made this list.
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or more accurately, You never do one, and then the other. You should always be improving your product, and you should always be marketing it to your customers.
The mentality that you should get customers, THEN build, or Build THEN get customers, implies that you should stop building or stop getting customers at some point.
Businesses have a few essential departments that should always be working. Marketing, Production, Accounting, Legal. You can't afford to do any of these things part time, in any business, in any industry.