Quote:
5) Build It and They Will Come – This ain't Hollywood, baby
So you are fairly new to the industry. Good for you. The first thing you'll do is build a TGP. Because that's what everybody does, right?
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I guess there's no reason to open a restaurant then either huh?
People already know how to go out and eat.
Listen, there are plenty of TGPs that would rock if created today, but what has occured, is that there is a substantial barrier to entry in the mainstream TGP market because established sites like mine have spent years building brand loyalty within the market.
So if you're going to penetrate, it costs more money than it used to, as is the case with established markets.
It's still a pretty low barrier to entry for many niches.
Again, #5 is weak, and speaks only of TGPs, and of owners doing stupid stuff with their time while building them.