Quote:
|
But “Maybe” should never be a concept to include in your business plan.
|
Maybe should always be a concept to include in your business plan. How else to purple cows occur.
Look, risk is only risky when it's unchecked. Set aside 5% or 10% of your marketing budget to try out new "MAYBE"s and slowly test assumptions about the industry around you.
If you aren't unsure about "Something" you are doing, you certainly aren't innovating.
I think more to the point, if MAYBE is all over your plan, or takes up more than 10% of a given division's budget, then apply some metrics to turn maybe into certainly, then look for some new maybes.
c'mon kroy - No, seriously good read, but I'm gunna put some points up for debate.