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Speaking to several sponsors of two recent industry events, none expected to see any increase in sales. Many times they joked how those drinking the booze they paid for didn't even know who sponsored the event, or had the ability to send any traffic.
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Although party sponsorship maybe easy to lampoon, dispositional branding, or what company would would think of first if someone asked you to say, "Name a solo girl company"
My bet is on you naming a party sponsor. Recency has a TON to do with branding, and with so many sponsors, letting your name into my head at my desk is a battle worth fighting.
But yes, less big parties, and more private ones that only I'm invited to :-)
http://video.google.com/videoplay?do...I5KqrwKkoZzEAg - Hit Minute 18, or watch the whole thing