If I may be so bold...
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full article here)
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1) You are Boring ? Penalties of being Mediocre
Mainstream marketing guru Seth Godin's book Purple Cow deals with the importance of being remarkable.
Particularly online, getting noticed and invoking curiosity in potential consumers immediately is important.
Are you
remarkable? Is your site worthy of being noticed?
Don't answer that one too fast.
Even if you shoot exclusive content, you are not necessarily remarkable. Are you trying to be the next Vivid or Penthouse? Then you are not remarkable. (1)
If you are an affiliate and don't create your own content your job is even more difficult because you have to work with other people's content. How can you present that and be different?
What once was remarkable and noteworthy usually becomes average and mundane. Remember when Bang Brothers released BangBus.com to a market that hadn't seen reality sex sites at that point?
THAT was a remarkable concept.
Fast forward a few years and reality sites are now among the most saturated kind on the web.
Did you start your site in hopes of competing with a similar site?
If there is a similar site you are already not remarkable.
2) Overextended Payouts and Promotions
Something awful has been happening lately.
The industry has been cannibalizing itself over the past years with an attitude of one-oneupmanship in regards to affiliate payouts and prom...(
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