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I don't believe that conversions or revenue per click mean anything at all if you are going to compare it to the "good old days". The reality is that there are now millions and millions of teenagers and kids online AND there are billions of POOR people online.
10 years ago there were only a few people online and most of them were fairly affluent. Now that the unwashed masses are here...and all those teenage boys...Well, conversions are by their very nature gonna be COMPLETELY different than they used to be.
But the one number that I watch...is my bank account. And my revenue is still going up every year. That is how I gauge the "industry". If you use common sense and think about what I just said it explains a helluva lot. Including why tube traffic is worthless...it's a bunch of teenage boys and poor people with no credit card.
Remember...people have to be of age and have some money to be able to have a credit card to buy anything. But any 15 year old boy and/or low wage earner with no credit card adult can surf for free and fuck up the precious conversion ratios. Just pay attention to your income. That's the magic number.
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