http://www.smut.com/blogs/
Pretty straight-forward. Bloggers sign up and get their own blog on a subdomain of Smut.com.
Tons of great features and it's WordPress-powered so it's easy as hell to use and most bloggers are already familiar with it.
Snippet from the press release:
"Smut.com is now offering free hosted blogging at the premier four-letter domain. Bloggers who sign up will receive a subdomain at Smut.com and a Wordpress-powered blog interface.
ARS's Bryan touted the simplicity of the Smut.com domain name.
?We have spent much time developing this product to ensure a user-friendly and efficient way for bloggers to get the attention they desire," he said. "The fact that the domain name we?re offering is a very short four-letter one also offers some fantastic benefits for bloggers ? benefits such as making it very favorable to search engines and [improved rankings].?
Other features include search-engine optimization, hyphen and dash support in subdomain names, support for embedded videos, up to 100 megabytes of hosting image space and 90 blog themes. "
Press release on Xbiz:
http://www.xbiz.com/news/92839
Another innovative idea from ARS! 