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Thing is, if you're only promoting one sponsor off one website, or in general, if you're only sending the traffic stream to one single place, there's nothing you can know for sure.
They could be converting 1:10, and still be skimming you 80%. They could be converting 1:100,000, and not skim you at all.
The solution is to always send traffic to at the very least two similar sponsors off any site, and in a known proportion. Then you can compare their results, and then you can look at their funels, see if they leak traffic, if the pages just suck, etc.
Often you'll find no leaks and nice professional funels and maybe even be 100% certain they're not shaving and yet, toilet results. It happens.
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