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I'm just curious as to what kind of "answer" you would like nasty dollars to provide? What is your implication?
I work with lots of people who's traffic, for whatever reason, starts to suck. We try and tweak it.. maybe try some new / different sites, weed out some poor performers.. but ultimately.. if the ratios don't improve, then most times they will go and try someone else for a while til we have something new.
It would be nice if everyone converted 1:1000 or 1:750 everyday from now til the end of time - but it's not going to happen. Your conversion ratio is unique to your traffic stream.. and if it stops performing with a site / sponsor program /etc - you just have to make the decision that's best for your business.
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I died.
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