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Yeah, agree what was mentioned.
Reportedly, there are also revshare deals in place, but I personally know only about two producers that have this in place, and they sure are heavyweights with history. Cable licensing further differs into PPV, VOD, Hotel.
The licensors (that's usually not you but someone who buys the rights or has the authority to mediate the deal) get seriously screwed by the cable providers too.
For example we have a PPV deal in place in Italy, the money ain't that bad (nothing comparable to web though) and its good for the brand recognition, another cable deal in UK, where we licensed raw video and its soft version is aired to reportedly about 400.000 subscribers - anyway, if you would be thinking that this will work as a "teaser" and make people search for the brand on the web and sign up - NOT.
As I see that - you can for sure reach a lot of people, internet is still a way better way to monetize them if done properly though...
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