Originally Posted by CunningStunt

I have a site with around 3 million impressions per month, and thinking of opening it up to advertising. It's all adult traffic.

What does everyone else do - charge per thousand impressions or cost per click? CPC obviously favours the advertiser, whereas cost per impression of course favours the site owner.

What to charge?

Secondly are there any off the shelf programs that are good for managing ad tracking, so advertisers can tell the status of their account, number of clicks etc? I am running asp.net.