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Originally Posted by Eservices2k3
Was AA's stock sinking over 11% today part of this brilliant strategy too?
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Of course. The idea of all the work, money etc that goes into selling and setting up a plane to fly is obviously less then the cost overrun they are experiencing on the fuel. Not that fuel went up yesterday or last week but has been going up for years. Still the breaking point is now as this airline feels it is better to piss everyone off and lose tons of cash and goodwill rather then pay the extra 10% gas went up last week.
And now is the payoff they will issue stock options and cash in later when the stock rises. Or declare bankruptcy when no one buys a ticket on their airline for fear that they will try and "save some gas money again."
Amazing the media hasn't cottoned to this....