Quote:
Originally Posted by budsbabes
sounds good steve. are you guys going to have any "hd" branded sites for use anymore?
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As it stands, moving forward without the 'HD' brand is our direction. There is a logic to this, mostly tied to future site launches and exclusive content production. We felt the "highdef" brand was limiting the growth of the program and was not really a recognizeable "brand".
HD content is the future and will be the standard in not too many years. We (and our affiliates) have capitalized on the buzz surrounding "HD" since the program launch in March of 2006. If an effort to remain on the cutting edge, the re-branding of current sites was necessary to execute our 12-24 month vision for the program.