The reason many people steal or break the law is the fear of getting caught and the penalties. Instill fear into pirates and some will stop.
Let surfers who are looking to pirate content know we as an industry are going after them and making them pay and watch the problem reduce. It had to be taken to the boards that encourage pirates to steal.
Let them know we have ways of tracing them, we will then summons them and either take them to court or settle out of court. It's up to them. Massive task I know, but the results are simple. You drive them underground.
I posed the
www.pak-inc.com links up on a surfers board that tells you how and where to get free porn. Scared the shit out of them. They were telling me it's not fair we should go after them and that was the sum total of their argument.