Quote:
Originally Posted by BrianL
Sticky, I am so glad you said this because this has been my Mantra at the shows for a while. Adult has always pushed the envelope in Technology, but in stuff like CDN, streaming, watermarking, DRM, etc. The Adult Market is very much behind. The company we are working with for the Encoding/ watermarking piece has been doing this for folks like Reuters, Amex, Microsoft, etc for years, and we now have access to the same technology and I think it will allow the adult space to take large leaps towards content protection and delivery the way mainstream is already doing it, but without the high costs.
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Yes that is awesome! Personally when I see all these companies in the mainstream such as
www.hulu.com and
www.netflix.com and
www.vongo.com offering either only streaming media and able to deliver high quality full screen video I sit wondering why we cant? Vongo for instance allows movies to be downloaded, but they expire after your membership expires. They use a proprietary system yes, but I think on many fronts that is probably better.
Part of the big problem is that adult
was an innovator. Our industry was the first that really delivered video to the masses. Now the crux of the issue is this. We didnt have the technology when adult started to limit members to any time frame on what they downloaded. So they became conditioned to a months membership as if they were purchasing whatever content they could download, rather than renting the content. So they were conditioned to expect that. Well with HD video we kind of have an opportunity to reverse that trend.
Yes customer this is what you will get now MUCH higher quality video, but you don't get to keep it. The whole model is skewed because of this, and its frustrating that we are also part of it due to there not really being any options out there to change the model. The content theft issue should be what motivates people to initate the change that has been needed for years, but that we didnt have the technology quite yet to accomplish at last try with the failed drm model. Its 2008 time to start showing mainstream who is the leader again.
