Quote:
Originally Posted by xmas13
http://absolut.com/iaaw/blog/in-an-a...ding-to-mexico
In an ABSOLUT World according to Mexico
Posted Friday, April 04, 2008, 5:26:34 PM
The In An Absolut World advertising campaign invites consumers to visualize a world that appeals to them -- one they feel may be more idealized or one that may be a bit "fantastic." As such, the campaign will elicit varying opinions and points of view. We have a variety of executions running in countries worldwide, and each is germane to that country and that population.
This particular ad, which ran in Mexico, was based upon historical perspectives and was created with a Mexican sensibility. In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues. Instead, it hearkens to a time which the population of Mexico may feel was more ideal.
As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a different way than was intended in that market. Obviously, this ad was run in Mexico, and not the US -- that ad might have been very different.
By Paula Eriksson, VP Corporate Communications, V&S Absolut Spirits
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OK, first, bullshit. You put a flag, person, or word in an ad, you are fucking advocating it/them. So spare me the "we didn't mean the middle finger literally, we meant it as a FIGURATIVE appeal to those who would like to give you the middle finger" spare me the Community College Philosophy 101 bullshit. Anyone smart enough to read the words can recognize them for the farce they are.
Secondly, WTF??? The population of Mexico might wish it owned a big chunk of America the way it did in 1830, so we're going to market to that? How does that justify it? What's next, Absolut Repeal 19th Amendment? Absolut James Earl Ray Had The Right Idea? Absolut Collectivism Is Worth 30 Million Deaths By Starvation? There are fucking idiots with all sorts of retarded political views based on historical precedent. We're supposed to be identifying those non-progressive strands of thought and educating people as to why holding them is fucking stupid, not trying to sell them overpriced vodka they can't afford in the first place.