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I think thats an awesome way to keep not only moral up but also shows that you appreciate the work that others are doing. The end result - they go out and talk to more webmasters - positive and anxious to bring in sales.
Places I have known usually take their people out once a week - they chat about work and what can be done to increase sales etc. This method is far superior that the cost of adding a company to figure out whats wrong. YOu know immediate what needs to be done and can usually assign someone at the time to get it accomplished. Weekly check ups as you go back to the previous week and find out if the tasks have been accomplished. smart thinking
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