Quote:
Originally Posted by Altheon
Sounds like a basic economics question. If there is a presence of substitutes i.e. the demand for your site is elastic then charging a higher price will drive those surfers to a competitor. If you have a very specialized niche which is far more inelastic then you could bump up the price and still convert/retain.
Just a thought...
-A
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Very true...and it's one of the things that factored into my thinking - there are substitutes, but I've always competed more than successfully with them based on a slightly lower price point ($1, believe it or not lol) plus better content. But their content is "satisfactory" to most people so I'm worried a sharp price increase would make a major difference in return signups.